Facebook Burnout? — Not Just Yet
Despite the reported exodus from Facebook, not to mention the eye-rolling and general fatigue at the mention of this online phenom, it seems Facebook still stands as a viable networking – and more importantly – marketing tool.
A contact of mine, who works with Newfoundland and Labrador Tourism, touched base recently to share a business success story which revived my faith in Facebook as an effective eMarketing vehicle. The province of Newfoundland and Labrador boasts some of the most spectacular Canadian tourist destinations you can find. My contact had posted a Facebook page back in March of this year. The page drew close to 1400 “fans” and 400 fan photos in just two months. Not bad for an online tool that some have been increasingly prone to describing as “so yesterday”.
Capitalizing on the inherent social associations that make Facebook work, my contact and her tourism colleagues struck marketing paydirt. In the case of this Facebook page, the emotional pull to “go home” was one key to its success. Facebook users from that region simply could not resist the call of the beautiful landscape of their youth. Beyond these fans, non-Newfoundlanders were visible contributors who were clearly satisfied tourism customers judging by their many descriptions of previous journeys to “The Rock”. Hey, if it works, go with it!