eBizBlog

About a year ago our team reached the point where we had to admit that, wildly busy or not, it had to be done – it was time to update our website.  We are, after all, an eBusiness and eMarketing agency.  While we have maintained an unflagging commitment to our clients and their presence on the web, we realised that we were guilty of neglecting our own online image.

So, we thought – “piece of cake”.   “We are keenly aware of the potential hazards of website design and launch.   Surely we will avoid the worst of pitfalls, right?”  Maybe not.  It didn’t take long for us to find ourselves in many of the same scenarios that we have witnessed among our clients.  Ever- expanding timelines, changes in personnel, coding quagmires, last minute redesigns, technical glitches, we had it all – in spades.

Painful?  - yes.  Embarrassing? – In the end, no.  In fact, we realized that it was a very necessary exercise and a great reality-check for our company.  As consultants, we have honed our skills at mapping out success for others.  We just didn’t realize that our own map would reflect quite so many detours!

That said, we have learned a lot and we’d like to share our learning – pitfalls and detours included.  As you’ll see in the video on our homepage, we’ll be posting regular updates in the coming months, to keep you in the loop.  As we analyse our traffic data, we’ll fill you in regarding what worked well, what needed tweaking and what surprises emerge.  We hope that our experiences will provide insights which will assist you in your journey to online success.