eBizBlog

Your breadmaker:

1. You were really keen when you first started working with it
2. Once you began learning how best to use it, you realized there was going to be a learning curve
3. You’ve lost focus on it, and want to spend time exploring other things
4. You know you should be doing more with it
5. Now, it’s not even on your priority list

Your website:

1. You were really keen when you first started working with it
2. Once you began learning how best to use it, you realized there was going to be a learning curve…
(You know the rest.)

Did you know that you can make pizzas, hot dog rolls and hamburger buns with a breadmaker? (Yes, you really can.)  Did you know that you can use one simple database field on your website to find out where you should make your business’s next real estate investment?

Have you ever used your breadmaker to make blueberry coffee cake, Mexican chocolate bread, or brioche rolls?  (Yup, you can.)  Have you used any of the readily-available, low-cost website tools that exist to find out what customers would like you to provide, that you don’t already?

Funny enough, you keep buying the store-bought baking, even though you know it would be cheaper and healthier to use your breadmaker.  That would be like trying to do more and better things by paying for new marketing campaigns, while your website sits, not being as fully used as possible.  You wouldn’t do something like that, would you?

Has your website been shoved somewhere out of sight, out of mind?  It’s time to open up that cupboard and find out how to use what you’ve got, and improve what you can.