eBizBlog

In recent months, many governments have scrambled to buoy their economies while encouraging their citizens to make the right financial decisions. A perfect example of this fact is the recent choice by the Government of Canada to introduce the Home Renovation Tax Credit. This measure encourages homeowners to boost the value of their existing homes by investing in home improvement items or renovation work. In economically uncertain times, this credit enables people to work with what they’ve got rather than seeking out an entirely new home (not to mention the associated funding required to purchase it!)

Arguably, sensible businesses should take the same tack with their website. It may not be necessary for a company to completely rebuild its site from scratch in order to realize increased financial returns. Key pages can be reformatted and refreshed, while maintaining the integrity and value of the original website. Just like a fresh set of windows on a home, new features, such as a blog or an eNewsletter sample, can add new life to a homepage for a fraction of the cost of an entirely new site.

So far, I see no business tax credit on the horizon for website renovations, but can it be far away? (Aha!…Dear Mr. Flaherty)