Case Study
The Challenge Nestlé Canada needed a way to bring together the diverse team members who each played a role in creating and supporting the company's online marketing campaigns.
The Solution internet : intelligence inc. worked with Nestlé to design a customized two-day training session, focusing on best practice methods for interactive campaign execution and management. Nestlé's specific processes were examined, as well as their interaction with their creative agencies.
The Pay-Off This training allowed all contributors to the campaign process to see the big picture, and to understand where they could best apply their learning within the context of Nestlé's process-management directives. |